Sales Promotion Plan
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You have recently been assigned the task of developing promotional techniques to introduce your company's new product, a Cajun chicken sandwich. Advertising spending is limited, so the introduction will only include some low-budget sales promotion techniques. Write a sales promotion plan that will increase awareness of your new sandwich and allow your customer base to try it risk-free.
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The solution writes a sale promotion plan
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Identify the company's most popular brands the company currently has. I believe that a brand tie in of the new product, a Cajun chicken sandwich, ...
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