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As this is a unique, one of its kind product in the marketplace, the initial sales promotion activities should aim at generating as much as awareness as possible about this newly launched product. The company should initiate a host of sales promotion mechanisms or activities via offline as well as online methods to make people as much aware as possible about the existence of this new product.
The promotion campaign in the initial stages should revolve around the central theme of creating awareness among the target population, i.e., washing machine owners, about the necessity of using these products for cleaning their washing machines by highlighting the major advantages about using this product. As the product may be perceived by washing machine owners as non-essential, it is essential to convey via the advertising and promotions ...
Based on the product or service you selected for your Marketing Plan, Develop an initial sales promotion schedule and Create an advertising plan.