Sales Promotion Schedule
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Develop an initial sales promotion schedule. The product is a vegetarian burger made out of soy beans for a domestic market only, not international. The company is McDonalds. The intention is to market the product towards a vegetarian consumer in addition to customers seeking a healthier fast food option.
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Solution Summary
The expert develops an initial sales promotion schedule. The product is a vegetarian burger made out of soy beans for a domestic market only, not international.
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We can pursue a wide range of sales promotion activities to promote the new vegetarian burger. First of all, we can pursue in store promotions such as discounted pricing, free add-ons on purchase of the soy burger, brochures and in store advertisements to promote the new product among target customers. As the company is not only positioning this product among vegetarian consumers, but also among those consumers who prefer healthy eating, the company will need to ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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