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Marketing Plan and Initial Sales Promotion Schedule

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The "Tint When You Need It" product can be a new line that could expand the availability of products for Transitions Optical. This product can be expanded to industries such as the automobile industry, housing, and commercial building markets. In the automobile industry the windows could tint during the day when the sun is reducing the visibility and the glass would not have tint during nighttime driving conditions.

This technology will be beneficial in the urban areas of the southern portion of the United States. In these areas, the "Tint When You Need It" glass could be installed in high-rise commercial buildings to provide tint throughout the day and clear glass at night. Our customers would experience a reduction in cooling costs over the life of the product and still be able to enjoy the city's skyline at night.

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Solution Summary

This solution discusses an initial sales promotion schedule in 389 words.

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In the initial period, the primary focus of sales promotion will be to create awareness about the existence of this new product. As it is a totally new and unique concept which has not been introduced before in the marketplace, it is essential that sales promotion activities should create awareness, interest and excitement among the target customers to explore and try this product.

In the initial period, the company will need to implement in store promotion schemes such as a point-of-sale demonstration at large chain stores, prominent building material outlets and stores to create visibility and awareness among ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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