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Promotion Plan For Self-Tanning Lotion

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I need help with the following in promoting a self tanning lotion:

1. Develop an initial sales promotion schedule.
2. Create an advertising plan.
3. Identify public relations opportunities for a self tanning lotion
4. Analyze the impact of channel management decisions on the marketing of the self tanning lotion. Select the appropriate distribution channels for the product and address costs in terms of placement, shipping, and middlemen.
5. Develop a budget for your plan.
6. Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of the marketing plan.
6. Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.

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Solution Preview

1. Develop an initial sales promotion schedule.
For one month after launch:
The 100 ml bottle of sunless tanner that gets a bit darker with every application would be priced at $9.56. Along with it would be given a 20gms line minimizer de aging cream free.
For the three months after the first month;
The 100 ml bottle of sunless tanner that gets a bit darker with every application would be priced at $9.56. Along with it would be given a 10 gm tube of quick lunch time face peel free.
For one month after the fourth month:
The 100 ml bottle of sunless tanner that gets a bit darker with every application would be priced at $9.56. Along with it would b given a 10 ml phial of night recovery lotion free.

2. Create an advertising plan.
The objective of the advertising plan is to create a brand awareness of the self tanning lotion. Inform the audience that the Dihydroxyacetone; Glycerin; Methylpropanediol and Sorbitol used in the lotion is effective for self tanning and is safe;
The period of advertising would be six months;
During this period the media used would be ...

Solution Summary

This solution talks about promotion plan for a self tanning lotion.. It then develops a an initial sales promotion schedule.

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