Promotion Plan For Self-Tanning Lotion
Not what you're looking for?
I need help with the following in promoting a self tanning lotion:
1. Develop an initial sales promotion schedule.
2. Create an advertising plan.
3. Identify public relations opportunities for a self tanning lotion
4. Analyze the impact of channel management decisions on the marketing of the self tanning lotion. Select the appropriate distribution channels for the product and address costs in terms of placement, shipping, and middlemen.
5. Develop a budget for your plan.
6. Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of the marketing plan.
6. Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.
Purchase this Solution
Solution Summary
This solution talks about promotion plan for a self tanning lotion.. It then develops a an initial sales promotion schedule.
Solution Preview
1. Develop an initial sales promotion schedule.
For one month after launch:
The 100 ml bottle of sunless tanner that gets a bit darker with every application would be priced at $9.56. Along with it would be given a 20gms line minimizer de aging cream free.
For the three months after the first month;
The 100 ml bottle of sunless tanner that gets a bit darker with every application would be priced at $9.56. Along with it would be given a 10 gm tube of quick lunch time face peel free.
For one month after the fourth month:
The 100 ml bottle of sunless tanner that gets a bit darker with every application would be priced at $9.56. Along with it would b given a 10 ml phial of night recovery lotion free.
2. Create an advertising plan.
The objective of the advertising plan is to create a brand awareness of the self tanning lotion. Inform the audience that the Dihydroxyacetone; Glycerin; Methylpropanediol and Sorbitol used in the lotion is effective for self tanning and is safe;
The period of advertising would be six months;
During this period the media used would be ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
- "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
- "Thank you kindly sir. "
- "Excellent and well explained. --Thank you kindly. "
- "Awesome notes. I appreciate you."
- "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Organizational Leadership Quiz
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.
Income Streams
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking