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    Sales Promotion and Advertising Diffrences

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    What are the main differences between sale promotion and advertising. Describe in detail two situations when advertising would be the best choice, two situations when sales promotion would be the best choice and two situations when sales promotion would be the best choice and two situations where they could effectively be used together.

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    Solution Preview

    The main differences between advertising and sales promotions are:
    Advertising is mostly used for influencing the feelings of the target audience. It affects them whereas sales promotion tries to give logical benefits like price discounts or gifts.
    Advertising gives the user of the product psychological benefits if he uses the product. It associates him with the images it conveys. On the other hand sales promotion gives physical benefits like that of a gift or a ...

    Solution Summary

    Sales Promotion and Advertising are discussed very comprehensively in this explanation.

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