Sales Promotion vs. Traditional Advertising

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• Sales promotion an alternative to traditional advertising

  504331 Sales promotion becoming a popular alternative to traditional advertising Explain why sales promotion has become a popular alternative to traditional advertising.

• Sales Promotion an Alternative to Advertising

  503238 Sales Promotion an Alternative to Advertising Explain why sales promotion has become a popular alternative to traditional advertising. Critics suggest that sales promotion can damage a brand's image in the long-term. Why would they say this?

• Important information about Advertising and sales promotion

  302226 Important Information about Advertising and Sales Promotion 1. How is advertising and sales promotion similar? Different? Which do you think is a more effective communication tool and why? 2.

• Direct Marketing, Guerilla Marketing, Traditional Marketing

  (Brewers, 2014) 765 words References as of Jan. 27, 2016: https://wbpllc.wordpress.com/2009/10/13/traditional-marketing-vs-guerilla-marketing-jay-conrad-levinson/ http://www.dmnews.com/digital-marketing/traditional-vs-guerilla-marketing/article/82187

• Five tools of the promotional mix

  Advertising, public relations, sales promotion, direct marketing and personal selling are all aspects of the Promotional Mix.

• sales promotion schedule

  The initial sales promotion schedule will be supported via well designed and effective advertising campaign.

• Promotion strategies in different industries

  This is a powerful method of sales promotion. The objective is to induce a person to try the soft drink. For example the friend who gets the free soft drinks actually tastes Pepsi.

• Define public relations, analyze PR vs marketing, societal functions of PR

  PUBLIC RELATIONS Vs. MARKETING It's easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity and sales. The terms are often used interchangeable.

• integrated marketing communications

  It does not mean that functional activities such as advertising, sales promotions, direct marketing, and public relations do not influence behavior. In fact they do, especially direct marketing and sales promotion.