Explore BrainMass

Explore BrainMass

    integrated marketing communications

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Compare and contrast Integrated Marketing Communications (IMC) and traditional marketing.

    © BrainMass Inc. brainmass.com March 4, 2021, 7:12 pm ad1c9bdddf

    Solution Preview

    IMC is a relatively new trend in the marketing world, which primarily means combining different communication instruments (advertising, public relations, sales pro-motion, personal selling, Internet communication, etc.) in a solid integrated campaign.

    The main difference between the IMC and the traditional marketing activities (particularly those of mass media advertising) is that IMC must, in some way, impact the behavior of the target audience. It does not mean that functional activities such as advertising, sales promotions, direct marketing, and public ...

    Solution Summary

    compare and contrast integrated marketing communications and traditional marketing