Sales Promotion an Alternative to Advertising
Not what you're looking for?
Explain why sales promotion has become a popular alternative to traditional advertising. Critics suggest that sales promotion can damage a brand's image in the long-term. Why would they say this? Do you agree or disagree with this criticism of sales promotion? Be sure to use examples in your answer.
Purchase this Solution
Solution Summary
Sales promotions for an alternative to advertising is examined.
Solution Preview
Sales promotion is a very popular alternative to traditional advertising because first off, it's cheaper. Companies and corporations can spend thousands to millions of dollars on advertising and therefore, it's cheaper to have sales representatives make sales on commission or through direct marketing or mailing.
I can understand why critics would believe sale promotions can damage a brand's image ...
Education
- Doctorate of Management in Organizational Leadership, University of Phoenix - Online
- MBA, Webster Univeristy
- Dual BS Degrees, University of South Carolina
Recent Feedback
- "Thank you"
- "Thank you so much! This helps me understand this a lot more. Thank you!"
- "Thank you."
- "Thank You, Keonda! Your response is very much appreciated."
- "Thanks!"
Purchase this Solution
Free BrainMass Quizzes
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Motivation
This tests some key elements of major motivation theories.
IPOs
This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.