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Sales Promotion an Alternative to Advertising

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Explain why sales promotion has become a popular alternative to traditional advertising. Critics suggest that sales promotion can damage a brand's image in the long-term. Why would they say this? Do you agree or disagree with this criticism of sales promotion? Be sure to use examples in your answer.

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Sales promotions for an alternative to advertising is examined.

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Sales promotion is a very popular alternative to traditional advertising because first off, it's cheaper. Companies and corporations can spend thousands to millions of dollars on advertising and therefore, it's cheaper to have sales representatives make sales on commission or through direct marketing or mailing.

I can understand why critics would believe sale promotions can damage a brand's image ...

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