How are advertising and sales promotion similar? Different?

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  302226 Important Information about Advertising and Sales Promotion 1. How is advertising and sales promotion similar? Different? Which do you think is a more effective communication tool and why? 2.

• Advertising and sales promotion

  Why would advertising be required to make a sales promotion work? Solution It is true that sales promotion do not work unless a great deal of time and money are first invested in advertising.

• The Role of Promotion in Marketing

  (2) Review the 4 parts of the promotion mix: advertising, direct sales, sales promotion and publicity. Which components would be most appropriate for each product and why? For example, some brands would not use sales promotion.

• Promotion Strategies for the Marketing Mix

  407700 Promotion Strategies for the Marketing Mix Assume that you are the newly hired promotion manager for Burberry and that the VP of Marketing wants you to prepare a report on how the designer's/brand's product/good is currently marketed and to begin

• E-Business Help: Describe the various marketing tools used on Citibank, European Central Bank, and GSPAY's web sites.

  They use some forms of sales promotion by offering a special free service of online banking. The product advertising type that Citibank uses is Competitive Advertising as they are trying to sell the Citibank brand.

• Sample marketing quiz

  How does it differ from a more specialized advertising agency? What are two ways advertising agencies are paid? Describe in detail how each of those payment methods work.

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  Sales Promotion: Sales promotion refers to those marketing activities other than advertising, personal selling and publicity that stimulate consumer purchasing and dealer effectiveness.

• International Advertising

  You will need to be sure that the target market particulars are found in the promotional activities: advertising, personal sales, public relations, and sales promotion.

• Promotion Strategies: Exercise Equipment and Airline Flights

  The objective of sales promotion in airlines tickets is to ensure that as many seats as possible are filled when the flight commences. There are differences in promotions strategies of exercise equipment and airline flights.