Advertising and sales promotion
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Many marketers argue that consumer sales promotions do not work unless a great deal of time and money are first invested in advertising. What logic might you offer to support this contention? Why would advertising be required to make a sales promotion work?
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Many marketers argue that consumer sales promotions do not work unless a great deal of time and money are first invested in advertising. What logic might you offer to support this contention? Why would advertising be required to make a sales promotion work?
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Promotions and Marketing
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Many marketers argue that consumer sales promotions do not work unless a great deal of time and money are first invested in advertising. What logic might you offer to support this contention? Why would advertising be required to make a sales promotion work?
Solution
It is true that sales promotion do not work unless a great deal of time and money are first invested in advertising. The ...
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