Explore BrainMass

Explore BrainMass

    Advertising and sales promotion

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Many marketers argue that consumer sales promotions do not work unless a great deal of time and money are first invested in advertising. What logic might you offer to support this contention? Why would advertising be required to make a sales promotion work?

    © BrainMass Inc. brainmass.com June 3, 2020, 7:09 pm ad1c9bdddf
    https://brainmass.com/business/marketing/advertising-sales-promotion-88272

    Solution Preview

    Promotions and Marketing
    ________________________________________
    Many marketers argue that consumer sales promotions do not work unless a great deal of time and money are first invested in advertising. What logic might you offer to support this contention? Why would advertising be required to make a sales promotion work?

    Solution

    It is true that sales promotion do not work unless a great deal of time and money are first invested in advertising. The ...

    Solution Summary

    Many marketers argue that consumer sales promotions do not work unless a great deal of time and money are first invested in advertising. What logic might you offer to support this contention? Why would advertising be required to make a sales promotion work?

    $2.19

    ADVERTISEMENT