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    Primary Factor which Determines Types of Sales Promotion

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    What is the primary factor that determines sales promotion objectives? Name some different types of sales promotion techniques, and explain the type of customer they are intended to influence.

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    The primary factor that determines sales promotion objectives is the type of buyer. If they are a loyal customer a company would want to reinforce behavior, encourage more consumption. For this customer you could offer frequent buyer cards or clubs, and bonus packs to incite ...

    Solution Summary

    This solution discusses the primary factor that determines sales promotion objectives. It names different types of sales promotion techniques, and explains the type of customers which they are intended to influence. It includes a link and examples.

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