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Promotion and Pricing Strategies

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Select a product you use every day and determine the single most effective way to promote that product to the widest possible audience. Explain your rationale.

Considering the same product, determine the best possible pricing strategy to maximize profits. Explain your rationale.

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Solution Summary

This solution selects a product and determines the single most effective way to promote that product to the widest possible audience. It also discusses pricing strategy to maximize profits. The solution is illustrated with an example.

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Toothpaste! Let's say I am P & G and market Crest toothpaste. If you go to the toothpaste aisle there are dozens of types of Crest. I would pick the one type of Crest toothpaste I wanted to promote, Crest 3D White Toothpaste, for instance, and have that be the sample given out in every dentist office across ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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