Importance of price and promotion in the development of marketingstrategy and tactics.
Description of activity
Identify the pricing strategy of a new power drink Vita-Colada (http://www.e-vitaminsforless.com/0508.htm#0508). Describe the effectiveness of the pricing strategy you would adopt in promoting the product.
Please provide references.
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Kao-wen Peng
Pricing Strategy Needed
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Objective of activity
Importance of price and promotion in the development of marketing strategy and tactics.
Description of activity
Identify the pricing strategy of a new power drink Vita-Colada (http://www.e-vitaminsforless.com/0508.htm#0508). Describe the effectiveness of the pricing strategy you would adopt in promoting the ...
Solution Summary
This solution is comprised of a detailed explanation to identify the pricing strategy of a new power drink Vita-Colada and describe the effectiveness of the pricing strategy you would adopt in promoting the product.
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... The company's premium pricing strategy will help the company in establishing itself as a premium brand. At the same time, company need to offer discount to ...
