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Bait Delivery Service - Pricing Strategy

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Can you discuss two potential pricing strategies and then choose ONE pricing strategy and give rationale for your choice for a Bait Delivery Service.

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Solution Summary

The expert examines the pricing strategies for the Bail delivery service.

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One potential pricing strategy is penetration pricing or low cost pricing. This pricing makes the service or product more attractive to consumers, making them want to try it. It is a fast way to attract customers to the service. The pitfall is in the changing prices of bait and gasoline, both outside ...

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