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Value and premium brands

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What are the advantages and disadvantages of marketing both value and premium brands in the same product line?

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Solution Summary

The advantages and disadvantages of marketing both value and premium brands in the same products are determined.

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Advantages:
1. Both type of products share the same distribution channel thus spreading the distribution channel costs more efficiently
2. Any marketing specific costs other than distribution channel costs like advertising, sales force are shared by the both type of products thus minimizing the marketing costs
3. Value type of products will gain in ...

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