Advantage of marketing both value and premium brands
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What are some advantage of marketing both value and premium brands in the same product line? What are some disadvantages?
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Advantages:
Appeal to both the higher end and lower end consumers. Those consumers who feel compelled or that they deserve and are above buying value or cheaper products will be content with the premium brands. However, those cunsumers that are price conscious are also going to be able to buy the brand as well (something that they may have not had the chance to do if it was only a premium brand)and it ...
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