Explore BrainMass

Intel's Marketing Strategy

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns?

2. Evaluate Intel's more recent marketing efforts. Did they lose something by dropping the "Intel inside" tagline or not?

Course book: Marketing Management (14 Ed) Kotler and Keller (will send pages of chapter 2)

Please advise how many credits is required

© BrainMass Inc. brainmass.com October 25, 2018, 10:13 am ad1c9bdddf

Solution Preview

Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns?

Computer chips are a commodity product and not familiar to most consumers (Whitwell, 2005). A different chip would not alter performance and most consumers would not even bother about the chip inside their computer. But Intel changed all this. The built a commodity product into one of the most iconic brands known in history. Through their innovative marketing techniques, they were able to capture 90% of the PC microprocessor market.
Initially, while Intel had a quality product and set the industrial benchmark, competitors adopted the same nomenclature in naming the products. Intel was unable to protect its product names and lost the trademark war. Intel then decided to transform itself from a mere microprocessor producer to a ...

Solution Summary

Ts solution discusses hIntel's marketing strategy of using its tagline of "intel Inside" to create a strong product brand as well as the decision to drop a long standing tagline to change with the changing environment are covered in this paper.

See Also This Related BrainMass Solution

Marketing: differences in strategy dealing with business buyer v consumer (final) buyer

How would the marketing strategy for a company like Intel, which sells its products to computer makers and other businesses, be different from, say, Starbucks' strategies for marketing to final consumers?

Post ideas and discuss the differences between business customers and final consumers, incorporating what you've learned in the textbook about the differences between consumer buyer behavior and business buyer behavior

View Full Posting Details