unethical business practice
Not what you're looking for?
1Some brands have competition from counterfeiters. In some countries I have visited, I encountered imitation Tag Heur and Rolex watches for sale at very low prices. These and other premium and luxury brands are often the target of counterfeiters. This is a very big business which includes other products such as DVDs, CDs, software, clothing, etc.
What can brands do to protect themselves against this unethical business practice?
2 Many supermarkets and pharmacies carry generic or store brand products. Generally, they imitate named brands and are able to compete in the market by selling at lower prices. These generic or store brands may be manufactured by less prominent companies, or manufactured on the same line as a named brand. During this current economic downturn, generic or store brands represent a value proposition to consumers.
While generic or store brands are prevalent in supermarkets and pharmacies, do you think there are opportunities for them to grow in other retail stores?
3. A loss leader is a pricing strategy used to attract customers into a retail store. This is done by selling a product at very low price in hopes that the customer will purchase other products resulting in an overall profit.
While the loss leader pricing strategy can be very successful, can you tell us if it can have a negative effect and actually cause the business to lose money?
4At Chrysler, most of our margins are made on the sale of our larger vehicles, such as the minivans, sports utility vehicles, and trucks. Two years ago, when the price of fuel rose to over $4 a gallon, it resulted in a sharp decline in sales of our larger vehicles which not only crippled the U.S. auto industry but was a major contributing factor in our current economic downturn.
As more consumers are taking into account the total cost of ownership when making a vehicle purchase decision, this could pave the way for electric vehicles which will cost less to operate.
What would be your marketing strategy for electric vehicles?
Purchase this Solution
Solution Summary
This posting gives you an in-depth insight into unethical business practice
Solution Preview
1Some brands have competition from counterfeiters. In some countries I have visited, I encountered imitation Tag Heur and Rolex watches for sale at very low prices. These and other premium and luxury brands are often the target of counterfeiters. This is a very big business which includes other products such as DVDs, CDs, software, clothing, etc.
what can brands do to protect themselves against this unethical business practice?
There are several legal measures that can be taken to protect against counterfeiters. The brands should register their trademark and trade name in countries where the products are sold. The firm should remain vigilant and should commence legal action in case of transgression. Effective legal action has deterred many counterfeiters from copying. Other measure is to use technology to make it difficult to copy. The counterfeit takes time to enter the market and till then the brand should realize its profits through wide distribution network.
2 Many supermarkets and pharmacies carry generic or store brand products. Generally, they imitate named brands and are able to compete in the market by selling ...
Purchase this Solution
Free BrainMass Quizzes
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.
Lean your Process
This quiz will help you understand the basic concepts of Lean.
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.