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    Payola: Good Business, or Illegal?

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    Should payola be illegal, or is it good business? Where is the line between promotion of art and corporate steering?

    © BrainMass Inc. brainmass.com October 10, 2019, 4:52 am ad1c9bdddf

    Solution Preview

    Payola is a practice promoted by recording companies. In exchange for monetary rewards or goods, companies influence DJs and others to give their recording artists greater exposure over the media. Why does this practice upset the balance in the music recording industry? And, why is it considered illegal and unethical?

    Payola is illegal because it works against the common good. It is unethical because it artificially selects artists for exposure. Since exposure seems to be key ...

    Solution Summary

    The expert determines if payola should be illegal or whether it is a good business.