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    competitive advantage

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    MBA 580, week 3 just completed the Developing Grand Strategies simulation.

    Pearce, J., & Robinson, R. (2004). Strategic Management: Formulation, implementation, and control text.

    The DQ reads as follows:

    How does market focus help a business create competitive advantage? What risks accompany such a posture?

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    Solution Preview

    The creation of Competitive Advantage using "market focus" involves building cost, differentiation, and/or speed competitive advantages targeted to a narrow, market niche. In other words, it involves creation of customized strategies for ...

    Solution Summary

    How a market focus helps to create competitive advantage is determined. The risks are given.