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competitive advantage

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MBA 580, week 3 just completed the Developing Grand Strategies simulation.

Pearce, J., & Robinson, R. (2004). Strategic Management: Formulation, implementation, and control text.

The DQ reads as follows:

How does market focus help a business create competitive advantage? What risks accompany such a posture?

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Solution Summary

How a market focus helps to create competitive advantage is determined. The risks are given.

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The creation of Competitive Advantage using "market focus" involves building cost, differentiation, and/or speed competitive advantages targeted to a narrow, market niche. In other words, it involves creation of customized strategies for ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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