Distribution channel strategies
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Explain how distribution channel strategies can or have been used to create or contribute to a competitive advantage. Provide original examples not taken from the course materials. Feel free to provide examples drawn from either goods or services products, and profit or non-profit organizations.
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Distribution channel strategies used to create or contribute to a competitive advantage
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Distribution channel strategies are extremely critical in creating or contributing to a competitive advantage because an effective distribution channel selected by an organization makes the product accessible to desired target population and helps in product positioning and brand building. For example, let us take the example of luxury or exclusive product, says Rolls Royce or Ferrari cars or very costly designer clothes like Versace or even high end luxury watches like Omega. All these brands are for ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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