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    Marketing Information Systems Powerpoint

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    A marketing information system is a strategic tool used by corporations to identify and evaluate competitive advantages and disadvantages.
    A technological framework that continuously retrieves information from internal and external resources for the sole purpose of product positioning in the marketplace.
    A system that evaluates marketing information for the following purposes:
    Market segmentation
    Product development
    Competitive benchmarking
    Analysis of current marketing trends
    Implementation of strategic action plans

    © BrainMass Inc. brainmass.com December 15, 2020, 7:49 pm ad1c9bdddf
    https://brainmass.com/business/benchmarking/marketing-information-systems-powerpoint-418678

    Solution Summary

    A marketing information system is a strategic tool used by corporations to identify and evaluate competitive advantages and disadvantages.
    A technological framework that continuously retrieves information from internal and external resources for the sole purpose of product positioning in the marketplace.
    A system that evaluates marketing information for the following purposes:
    Market segmentation
    Product development
    Competitive benchmarking
    Analysis of current marketing trends
    Implementation of strategic action plans

    $2.19

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