Purchase Solution

Marketing Information Systems Powerpoint

Not what you're looking for?

Ask Custom Question

A marketing information system is a strategic tool used by corporations to identify and evaluate competitive advantages and disadvantages.
A technological framework that continuously retrieves information from internal and external resources for the sole purpose of product positioning in the marketplace.
A system that evaluates marketing information for the following purposes:
Market segmentation
Product development
Competitive benchmarking
Analysis of current marketing trends
Implementation of strategic action plans

Purchase this Solution
Solution Summary

A marketing information system is a strategic tool used by corporations to identify and evaluate competitive advantages and disadvantages.
A technological framework that continuously retrieves information from internal and external resources for the sole purpose of product positioning in the marketplace.
A system that evaluates marketing information for the following purposes:
Market segmentation
Product development
Competitive benchmarking
Analysis of current marketing trends
Implementation of strategic action plans

Purchase this Solution
Free BrainMass Quizzes
Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

View More Free Quizzes
Related BrainMass Solutions

  • Location Based Application, SDLC, Powerpoint

    15, 2005 This solution discusses location Based Applications, Systems Development Life Cycle (SDLC), and the use of PowerPoint.

  • SewWorld Information Systems

    From a great PowerPoint presentation about information processing and different Enterprise Systems, http://iclass.shufe.edu.cn/teacherweb/users/mxdu/mis%20for%20mis%20major%20pps/MIS_CH2%20new.pps: Information-Processing Tasks 1.

  • Marketing Article Reviews

    In addition, PowerPoint is included with information.

  • Male and Female Reproductive System

    Directions Make sure you use correct terminology, and include the following in your presentation: •Overall purpose of the reproductive systems. •Information about the male and female systems.

  • Marketing Research

    56735 Marketing Research The information which I was wishing to gather was clarity within the task and assistance for information gathering on research purposes.

  • Capstone Course GEN 480

    Some of the characteristics required in marketing are: Excellent communicator, customer friendly, proficient in PowerPoint, patient, great in dealing with uncertainty, organized, time manager.

  • ABC Complete Kitchens: develop a PowerPoint presentation

    Decision-Support Systems 4.

  • Brand Marketing Plan

    ii) Be sure to obtain a substantial amount of information on this product. iii) Societal and Experiential Marketing Plan (1) Prepare a societal and experiential marketing plan for your brand.

  • Effects of four functions of business at Delta Airlines

    I went to the following website to get some information: http://www.delta.com/about_delta/corporate_information/delta_stats_facts/index.jsp How do the functions of marketing, finance, HR, and operations impact the business of Delta Airlines.

View More Related Solutions