Explore BrainMass
Share

Explore BrainMass

    Marketing Information Systems Powerpoint

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    A marketing information system is a strategic tool used by corporations to identify and evaluate competitive advantages and disadvantages.
    A technological framework that continuously retrieves information from internal and external resources for the sole purpose of product positioning in the marketplace.
    A system that evaluates marketing information for the following purposes:
    Market segmentation
    Product development
    Competitive benchmarking
    Analysis of current marketing trends
    Implementation of strategic action plans

    © BrainMass Inc. brainmass.com October 10, 2019, 3:24 am ad1c9bdddf
    https://brainmass.com/business/benchmarking/marketing-information-systems-powerpoint-418678

    Solution Summary

    A marketing information system is a strategic tool used by corporations to identify and evaluate competitive advantages and disadvantages.
    A technological framework that continuously retrieves information from internal and external resources for the sole purpose of product positioning in the marketplace.
    A system that evaluates marketing information for the following purposes:
    Market segmentation
    Product development
    Competitive benchmarking
    Analysis of current marketing trends
    Implementation of strategic action plans

    $2.19