Share
Explore BrainMass

Location Based Application, SDLC, Powerpoint

What are the benefits and drawbacks of location-based applications for businesses and individual users? What are the six stages of the systems development life cycle. What are other models that contain more than these six stages. What are their similarities and differences? What are the capabilities of Microsoft® PowerPoint®? How might you use them in a professional capacity?

Solution Preview

What are the benefits and drawbacks of location-based applications for businesses and individual users?

Clark (2011) identifies some location based applications and their benefits:
1. FourSquare- "It encourages users to check-in at locations in return for virtual badges and points. It works across many mobile devices and businesses can offer rewards of their own, currently for free."
2. Gowalla- "offers users virtual rewards and allows them to connect based around locations. Businesses can add offers and rewards for free and personalise greetings to users checking in."
3. Groupon- "Businesses can advertise offers based on location in return for group purchases. Commissions can be high, around 30% and expected discounts for effective take up may mean you need to encourage loyalty or upsells to make money long term."
4. Yelp- "With over 50 million users you can advertise on Yelp for free, targeting users with offers and rewards. In addition to this you can also engage with customers privately and publicly within the application."
The drawback to location based applications is that one has to invest in pricey gadget and network/phone wireless connections. But these costs are offset by its benefits.

What are the six stages of the ...

Solution Summary

This solution discusses location Based Applications, Systems Development Life Cycle (SDLC), and the use of PowerPoint.

$2.19