Explore BrainMass
Share

Explore BrainMass

    Brand Marketing Plan

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    I need help with the following assignment...
    i) Choose a product that is an end consumer product, not a business-to-business (b2b) product. Some examples of brands or products that you could be the brand managers or marketing managers of include Disneyworld (Orlando, FL), Diet Pepsi, Chevrolet Impala, Mary Kay Cosmetics, Krispy Kreme Donuts, Diesel Jeans, Colgate Toothpaste, Green Giant Frozen Vegetables, and many more.

    ii) Be sure to obtain a substantial amount of information on this product.

    iii) Societal and Experiential Marketing Plan

    (1) Prepare a societal and experiential marketing plan for your brand.
    (2) Prepare a 10-15 slide PowerPoint presentation and corresponding lecture notes to create a relationship-marketing plan for your brand.
    (3) Include a loyalty program, and remember to reward your most loyal customers

    © BrainMass Inc. brainmass.com October 10, 2019, 2:15 am ad1c9bdddf
    https://brainmass.com/business/branding/brand-marketing-plan-369318

    Solution Summary

    Brand Marketing Plan is discussed in great detail in this solution.

    $2.19