I need help with the following assignment...
i) Choose a product that is an end consumer product, not a business-to-business (b2b) product. Some examples of brands or products that you could be the brand managers or marketing managers of include Disneyworld (Orlando, FL), Diet Pepsi, Chevrolet Impala, Mary Kay Cosmetics, Krispy Kreme Donuts, Diesel Jeans, Colgate Toothpaste, Green Giant Frozen Vegetables, and many more.
ii) Be sure to obtain a substantial amount of information on this product.
iii) Societal and Experiential Marketing Plan
(1) Prepare a societal and experiential marketing plan for your brand.
(2) Prepare a 10-15 slide PowerPoint presentation and corresponding lecture notes to create a relationship-marketing plan for your brand.
(3) Include a loyalty program, and remember to reward your most loyal customers
Brand Marketing Plan is discussed in great detail in this solution.