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Measures of Effectiveness in Marketing Plans

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A well-written marketing plan without a comprehensive monitoring process will eventually fail. What are four key operational, personnel or financial indicators (goals) to evaluate the effectiveness of a marketing plan and what are their importance?

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One of the most important areas of a marketing plan is understanding whether it has indeed been effective in achieving the required goals. If not, then it is possible to change or adjust to the plan to better align with the organizational goals. There are a number of different indicators that can be used to understand the effectiveness of a marketing plan. The following discusses four of those indicators:

1. Sales (Financial). Sales is a very strong and common financial indicator. It helps better understand whether the marketing plan has actually reached the target market. For instance, if an ...

Solution Summary

The expert examines the measures of effectiveness in marketing plans. An evaluation of the effectiveness of a marketing plan and their importance is determined.