Measures of Effectiveness in Marketing Plans
Not what you're looking for?
Please help me with this.
A well-written marketing plan without a comprehensive monitoring process will eventually fail. What are four key operational, personnel or financial indicators (goals) to evaluate the effectiveness of a marketing plan and what are their importance?
Purchase this Solution
Solution Summary
The expert examines the measures of effectiveness in marketing plans. An evaluation of the effectiveness of a marketing plan and their importance is determined.
Solution Preview
One of the most important areas of a marketing plan is understanding whether it has indeed been effective in achieving the required goals. If not, then it is possible to change or adjust to the plan to better align with the organizational goals. There are a number of different indicators that can be used to understand the effectiveness of a marketing plan. The following discusses four of those indicators:
1. Sales (Financial). Sales is a very strong and common financial indicator. It helps better understand whether the marketing plan has actually reached the target market. For instance, if an ...
Purchase this Solution
Free BrainMass Quizzes
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Six Sigma for Process Improvement
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.