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    Effective Plans with Unexpected Outcomes

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    Question 1. While it is understood that an effective marketing plan achieves many desirable outcomes by design, what are some of the unexpected outcomes, both positive and negative, of a marketing plan? Give specific examples, and explain why you think they may have occurred.

    Question 2. How might an organization in a highly competitive environment go about assessing the overall effectiveness of its marketing efforts? How would the organization identify industry benchmark criteria? How does the organization utilize the industry benchmark criteria to evaluate its efforts?

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    Question 1. While it is understood that an effective marketing plan achieves many desirable outcomes by design, what are some of the unexpected outcomes, both positive and negative, of a marketing plan? Give specific examples, and explain why you think they may have occurred.

    Some unexpected outcomes of effective marketing campaigns are possible negative public view and unanticipated rapid growth. While growth is something that many organizations desire, it can occur too rapidly, when an organization is unprepared. An effective marketing plan may draw so much interest and so many new customers, that the organization is unable to keep up. If the company is involved in production of goods or materials, it may not be able to produce enough to meet new demand. If the company provides a service, it may not have enough man power to serve the increase in customers.

    Rapid growth, due to a highly successful marketing plan, means the organization will require further resources, to keep up. An organization may not have the financial resources to increase staff and the raw materials or product it needs, to meet consumer demand. The needs created by rapid growth may include securing funding from other sources. Seeking investors or selling shared publicly are some options for securing such funding. "Sustaining such high growth eventually requires an ...

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    The solution discusses effective plans with unexpected outcomes.

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