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Marketing Plan: Effectiveness Indicators

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What are some operational, personnel or financial indicators (goals) to evaluate the effectiveness of a final marketing plan? What are their importance?

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This solution discusse some operational, personnel or financial indicators (goals) used to evaluate the effectiveness of a final marketing plan and their importance. A helpful link is included.

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To determine the effectiveness of a marketing plan one can use the following indicators:

1. Sales results: Ultimately the goal of all marketing plans is to increase sales. A company can track the sales before and after the marketing plan to determine if there was an increase. Ad codes can be used on promotional campaigns to help track specific parts of the marketing plan. Sales results should take into consideration not only total dollars but also profit margin.

2. Customer traffic: Greater product awareness is also key. A ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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