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Strategic Sports Marketing Process

Discuss how being the quarterback of a football team is similar to being a marketer who is responsible for implementing and controlling the strategic sports marketing process.

Find examples of three non-sports organizations that advertise on ESPN's Web site (www.espn.com). How might these companies evaluate the effectiveness of their Web-based advertising?

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Discuss how being the quarterback of a football team is similar to being a marketer responsible for implementing and controlling the strategic sports marketing process.

Just like the quarterback of a football team, marketers are the foundation of the organization in creating, controlling, and implementing strategic plays to gain a competitive advantage over their opponent. Regardless of the size of the team and/or organization, both of these positions must be able to identify weak points in their opponent at a moment's notice and implement planned strategies to sustain current operations within the industry. Below we'll discuss how being the quarterback of a football team is similar to being a marketer responsible for implementing and controlling the strategic sports marketing process.

Prior to engaging the opponent (market/other team), both individuals must first analyze all factors that are going to impact their strategic approach and control during implementation. For example, the quarterback will identify strong and weak plays just as the marketer will identify current trends in the market as it relates to their consumer base - age, economic standings, team standing, etc. ...

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The following posting helps with problems involving strategic sports marketing process.

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