How would a company market a new sports drink that is in a container that will keep it cool for up to 6 hours?© BrainMass Inc. brainmass.com March 4, 2021, 11:54 pm ad1c9bdddf
The issues at hand include: marketing a new product; the product to be marketed is a sports drink; and the packaging is one-of-a-kind: the sports drink can remain cool for up to six hours.
In developing a marketing strategy for this product, this reporter would adopt the outline made by Kotler (2006) as indicated in the following discussions:
The company mission may be to provide customers with a sports drink that is specially packed to retain its refreshing effect.
2.) Marketing Objectives:
To realize its mission, the company would have the following specific objectives:
-To capture a market share of not less than 10% during the initial year and at least 1% annual increase thereafter.
-To be known as the first sports drink in such a valued packaging.
-To offer satisfaction beyond customers' expectations.
3.) Financial Objective:
-To earn at least 10% ...
How a company would market a new sports drink that is in a container that will keep it cool for up to 6 hours is determined.