Marketing Plan: New Sports Drink
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How would a company market a new sports drink that is in a container that will keep it cool for up to 6 hours?
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Solution Summary
How a company would market a new sports drink that is in a container that will keep it cool for up to 6 hours is determined.
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The issues at hand include: marketing a new product; the product to be marketed is a sports drink; and the packaging is one-of-a-kind: the sports drink can remain cool for up to six hours.
In developing a marketing strategy for this product, this reporter would adopt the outline made by Kotler (2006) as indicated in the following discussions:
1.) Mission:
The company mission may be to provide customers with a sports drink that is specially packed to retain its refreshing effect.
2.) Marketing Objectives:
To realize its mission, the company would have the following specific objectives:
-To capture a market share of not less than 10% during the initial year and at least 1% annual increase thereafter.
-To be known as the first sports drink in such a valued packaging.
-To offer satisfaction beyond customers' expectations.
3.) Financial Objective:
-To earn at least 10% ...
Education
- Bachelor of Science in Business Administration, University of the Philippines
- Master in Business Administration, Saint Mary's University
- Doctor of Philosophy in Education, University of the Philippines
- Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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