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A Guide To Writing An Executive Summary

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Discuss a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.

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The solution discusses a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.

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Executive summary for a hypothetical marketing plan.

BRIEF SITUATION ANALYSIS:

The product is a sports drink for children. Over 5 million American children play in some sort of organized sport. Children have more energy than the average adult and need a sports drink that caters to their needs. Kidd-O sports drink is that drink. Most of these young athletes either drink water, which does not replenish your electrolytes. Gatorade does replenish that but the flavors are not favorable to youngsters.

MARKETING OBJECTIVES AND STRATEGIES: - Gain youth market share through ...

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