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Strategic Alliance Issues and Effects of Strategic Alliances

Assignment 1: Strategic Alliance Issues

Locate and read three articles analyzing how issues that arise in strategic alliances, such as teamwork, diversity, values, ethics, culture, leadership, etc. are currently being addressed by the organizations you will researched in Assignment 2.

Response Criteria:
Provided an in-depth analysis and critique of the subjects presented in the assignments;
Used a clear, logical, and organized line of reasoning;
Provided adequate justification and evidence supporting the opinion expressed.
All written assignments and responses should follow APA rules for attributing sources.

Assignment 2: Effects of Strategic Alliances

Locate and read three articles on the topic of strategic alliances between multinational corporations (MNC) and/or transnational organizations (TNC). Write an analysis of the social responsibility issues that arise between strategic alliance partners. Make sure to:

? Describe each company
? Describe the strategic alliance and the economic benefit to each company
? Identify at least three issues of corporate social responsibility (CSR)
? Analyze each issue and describe the impact on stakeholders
? Describe ways in which the companies can be socially responsible

Your paper must be in Microsoft Word, double-spaced, in Times New Roman 12 pt. font.
Cite all sources and be sure to use the current APA standards when formatting your paper. All written assignments and responses should follow APA rules for attributing sources.

In your paper please described a strategic alliance, including the economic benefits to both parties.
Analyze corporate social responsibility (CSR) issues arising out of the alliance;
Analyze impact of the issues on stakeholders;
Recommend actions for the partners to be socially responsible;

Write in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.

Solution Preview

Strategic Alliance:

Strategic alliance is an agreement that takes place between two corporations with the intension of sharing resources, so as attained certain joint esteemed benefits for the involved parties. This is a business venture that enables the organization to cut costs through cost sharing efforts with the partnering corporation. Competence is attained through the embracing of collective and embedded skills that will improve the performance of the corporation. Vertical integration is attained through strategic alliance thrusting the organization into the diversification of the business activities to gain an increase in the client base of the corporation. Through this competitive advantage is attained as the organizations will utilize the development of the new product technologies that will potentially revive the operations of the partnering companies.

The Description of the Corporation in a Strategic Alliance:

The corporations that have been selected for the act of entering into a strategic alliance with others are inclusive of the following; SINA Company which is a Chinese leading media and internet service organization which is in a strategic alliance with NIKE the world leading company in the designs and marketing of the athletic wears to both genders.

Strategic Alliance between the Two Corporations:

The operations of NIKE as an organization wanted to gain market entry in the market of China. The organization wanted to become the co-brand partner with SINA sports channel so that they could gain economic dominance in the China market in terms of Sports wears. Based on the fact that SINA has the recognition of being foremost in the online sports channel in China, the products from NIKE Company will be able to the marketed effectively ensuring that both companies increased their profit margins. This partnership was the first for the NIKE ...

Solution Summary

The strategic alliance issues and effects of strategic alliances are examined. AN in-depth analysis and critique of the subjects are determined.