What are some examples of qualitative success indicators?
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What are some examples of qualitative success indicators and how can they be incorporated into your strategic business plan?
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This solution looks at six examples of qualitative success indicators and how can they be incorporated into a strategic business plan in 578 words.
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Some of the most important qualitative success indicators for a business, which can be incorporated into the strategic business plan are:
1) Enhanced brand awareness of the company and its products: Increased brand awareness among the consumers or the people is an important qualitative indicator for judging the success of a business or its overall strategic plan. Although it is difficult to exactly ascertain the rise or enhancement in consumer awareness or brand equity, a fair estimate can be made by conducting market research and analyzing the content published in media, such as reviews, analyst reports, etc. Such information provides a good idea to the strategic management team about the perceived brand and corporate image of the company in the eyes of the public. In order to measure this qualitative indicator, strategic planner should incorporate this task in the marketing and PR planning part ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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