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Evaluation of Marketing Effectiveness

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1. Provide three quantitative measures your company uses to analyze, track and monitor marketing effectiveness.
2. Provide specific examples of the three measures.
3. Discuss how these measures establish a linkage between marketing activities and company performance.

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The response addresses the queries posted in 515 Words, APA References

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The response addresses the queries posted in 515 Words, APA References

Evaluation of Marketing Effectiveness

Answer 1

Quantitative Measures to Evaluate Marketing Effectiveness

Evaluation of marketing effectiveness of an organization should be analyzed with quantitative variables. In the word of Perreault, it is helpful to evaluate the degree of the marketing strategy of a company to which it demonstrates various characteristics such as perception and views of customers, activities regarding integrated marketing services, enough information of marketing strategy, operational competence of the organization, etc. (Perreault, 2004). In order to analyze track and monitoring marketing effectiveness, my company uses some quantitative measures, which are as follows: Annual Plan Control, Sales Analysis and Market Share Analysis.

Answer 2

Specific Example of Qualitative Measures

In order to evaluate and control the programs related to the ...

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Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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