Marketing Plan & Objectives
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What is a marketing plan? What lies at its center? What objectives should a marketing plan accomplish?
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This solution explains a marketing plan and what lies at its' center as well as the objectives a marketing plan should accomplish. It includes links.
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A marketing plan is a document a company writes to describe its' current position in the market and its' marketing strategy for a set period. It can also be used for a specific brand or product. The purpose of the plan is to determine the steps necessary to achieve the business' marketing objectives and goals. Often companies use a SWOT analysis to determine this ...
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- BA, University of Southern California
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