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    Written Marketing Plan

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    The marketing plan is always aligned with the company's business plan. The business plan usually includes quantitative goals, such as increasing revenue. It also includes qualitative goals, such as building goodwill through brand-building techniques and by going beyond formal promotion and advertising plans, such as community partnerships.

    Review the following Web site about how to write a marketing plan: http://www.azot.gov/documents/Marketing_Tool_Kit.pdf.

    To begin understanding more about your company, start drafting the following sections of your marketing plan. You will add sections to the plan throughout the next few weeks. Based on your company's information, outline the following:

    What are the business goals and objectives of your company for the next year?
    This should include information about quantitative and qualitative goals of the company.
    If the company has a mission statement, determine if the company's goals align with the mission statement.
    Draft marketing objectives to meet the business goals and objectives of the company's plan.
    Draft a section about the company's target customer groups.
    Develop a customer profile.
    Include demographic and psychographic information about the customers.
    Identify at least 4-5 tactical marketing strategies that you will use to implement your marketing plan.

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    Solution Preview

    ABC Company Marketing Plan
    ABC is a company which deals in the sale of computer hardware, software and accessories with the business market being its main target market. The company makes use of the 4p's of marketing tactics to ensure the implementation of its marketing plan.

    Business Goals and Objectives
    To increase the business' profits every month, to increase the business overall market share in the next year, to reduce the overall budget costs of the company, to improve the overall customer satisfaction in the next year, enhancing community development programs, and building the business' product brand through sales promotion.

    Mission Statement
    The business' mission is to inspire and ensure customer's satisfaction in ensuring that the members of the society remain comfortable as a result of the products and the services that the business offers them. The business' goals are therefore in alignment with the business' mission statement since it ensures that the community is satisfied with the services that it produces as they are offered at low cost which customers in the market can easily understand.

    Marketing Objectives
    The ...

    Solution Summary

    The expert examines written marketing plans.