The Survey and research
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1)What are the advantages and disadvantages of using surveys to conduct research?
2)What is an example of a loaded question?
3)In what situations is it appropriate to use focus groups? Why?
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Solution Summary
A discussion on the importance of surveys in research, the questions that can change outcomes, and when to use focus groups instead.
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Surveys are inherently open to interpretation of the taker. The taker can misinterpret questions or answer them in ways that d not help the researcher. Any survey with open ended questions are the most dangerous in terms of geting the best information. Surveys are also difficult to set up and can be worded different ways and receive different answers, from the same taker. However, surveys are fast, can be used ...
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