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    Ethical to Hide Survey Sponsor?

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    Is it ethical for a manufacturing company that wishes not to be identified as the sponsor of a mail survey to invent the name of a fictitious research company and print the name on the letterhead paper used for the survey?

    For example, a firm in Ohio wishing to disguise the fact that it is surveying its own distributors might choose name North Central Research Corporation under which to present the survey.

    Explain your reasoning.

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    https://brainmass.com/business/business-ethics/ethical-hide-survey-sponsor-227785

    Solution Preview

    Is it ethical for a manufacturing company that wishes not to be identified as the sponsor of a mail survey to invent the name of a fictitious research company and print the name on the letterhead paper used for the survey?

    For example, a firm in Ohio wishing to disguise the fact that it is surveying its own distributors might choose name North Central Research Corporation under which to ...

    Solution Summary

    Ethical question is discussed very comprehensively in this explanation..

    $2.19

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