Share
Explore BrainMass

Analyzing Survey Data

1. What are the two chief considerations in analyzing survey data?
2. How are statistics used to summarize survey data? Support your answer with examples.

Solution Preview

Survey Data

1. What are the two chief considerations in analyzing survey data?

a) Reliability is the extent to which the survey, experiment or any measuring procedure can produce the same result even after repeated trials. Without the ability to yield consistent results, the research survey data would not be able to conclude, formulate theories or claim that the research work has proven generalizability.

b) Validity refers to the degree of accuracy of the study or research survey data as it assess the specific concept that is being measured. Validity is concerned with the survey's success at what the researcher aims to measure.
Although surveys have the tendency to be weak on validity, ...

Solution Summary

The solution describes the two chief considerations in analyzing survey data, and how statistics are used in summarizing survey data. References are included.

$2.19