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PUBLIC RELATIONS: image, impact, and public opinion.

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What impact can PR have on society?

What is an example of this impact?

Should a company be concerned with public opinion? Why or why not?

How can PR professionals and organizations utilize PR tools to impact image?

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PUBLIC RELATIONS: image, impact, and public opinion.

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What impact can PR have on society? What is an example of this impact?

A well directed PR campaign can have a very positive impact on society. For example, PR can go a long way in educating people about various issues, such as those related to their rights, duties, consumer issues, product/service related information, general education and guidance, etc.

Let us take the example of a organic food company conducting a PR campaign to educate people about the benefits of consuming organic or green foods. In this manner, the company is not only popularizing its product and brand, but also educating people about the benefits of shifting to natural products or organic food products. Now, a possible impact of this campaign will be that ...

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Sheetal Jain, PGDM
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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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