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1. Why is it difficult to define public relations?
2. How can PR professionals and organizations utilize PR tools to impact corporate image?

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1. Why is it difficult to define public relations?
What truly are public relations? Is it marketing? Is it a company's security blanket? Is can be a positive avenue for a company or celebrity but can also bring a company or celebrity to their knees in an instant. Some view public relations as treacherous. Some view public relations as a line of communication.

Public relations does not have anything to do with profits, or does it? If a company gets great public relations on a product, the profits could increase. If bad public relations play a role, profits could plummet. Bad public relations were created in the Wendy's Finger case. When the news broke that a fingertip was found in a bowl of Chili, the company's profits decreased.

To sum it up "Marketing and public relations ... both are major external functions of the firm and both share a common ...

Solution Summary

1. Why is it difficult to define public relations?
2. How can PR professionals and organizations utilize PR tools to impact corporate image?

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