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    1. Why is it difficult to define public relations?
    2. How can PR professionals and organizations utilize PR tools to impact corporate image?

    © BrainMass Inc. brainmass.com June 3, 2020, 10:55 pm ad1c9bdddf
    https://brainmass.com/business/branding/pr-tools-256476

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    1. Why is it difficult to define public relations?
    What truly are public relations? Is it marketing? Is it a company's security blanket? Is can be a positive avenue for a company or celebrity but can also bring a company or celebrity to their knees in an instant. Some view public relations as treacherous. Some view public relations as a line of communication.

    Public relations does not have anything to do with profits, or does it? If a company gets great public relations on a product, the profits could increase. If bad public relations play a role, profits could plummet. Bad public relations were created in the Wendy's Finger case. When the news broke that a fingertip was found in a bowl of Chili, the company's profits decreased.

    To sum it up "Marketing and public relations ... both are major external functions of the firm and both share a common ...

    Solution Summary

    1. Why is it difficult to define public relations?
    2. How can PR professionals and organizations utilize PR tools to impact corporate image?

    $2.19

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