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What PR tools are critical in building long-term relationships with an organization's publics? What are the advantages and disadvantages of these tools? Which PR communication tool do you feel is the most effective? Why? How should an organization go about creating a positive public image?

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What PR tools are critical in building long-term relationships with an organization's publics? What are the advantages and disadvantages of these tools? Which PR communication tool do you feel is the most effective? Why? How should an organization go about creating a positive public image?

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Public relations can help an organization in building long-term relationships by increasing the organization's overall visibility, supporting marketing and advertising efforts, counseling in crisis, informing investors, strengthening community relations, communicating with government agencies, criticizing existing organization policies as they affect public relations goals, measuring and evaluating existing public ...

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Umut Oltulu, MBA
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  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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