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Public Relations strategies

Need assistance with the following Marketing questions:

Public Relations strategies are often used to increase exposure of a brand and/or product with the direct expectation of increasing sales as a result of heightened awareness. What are some examples from your own experiences of this type of Public Relations, also known as publicity? What other objectives can Public Relations efforts achieve? What tactics are used to achieve these said objectives? Be sure to include examples from your own experiences and your readings to provide support for your answers.

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PR is a great tool in assisting the overall marketing plan in terms of generating awareness of the product/brand among target consumers, providing an opportunity to interact with the consumers for gathering feedback, suggestions or views of customers, to create positive corporate image among consumers and society and enhancing brand visibility and reputation among consumers.

Some examples from my own experience of this type of PR activity or publicity includes organizing consumer forums or open ...

Solution Summary

Public Relations strategies are often used to increase exposure of a brand and/or product with the direct expectation of increasing sales as a result of heightened awareness.

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