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Public Relations Campaign

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-recommend strategies to build media relations and generate publicity for the organization Kudler Fine Foods. Address the following in your Strategy Essay:

o Identify the risks in the strategy.

*Format according to APA standards.
*Use and provide all necessary references.

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Solution Summary

recommend strategies to build media relations and generate publicity for the organization Kudler Fine Foods.

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In order to create positive publicity, brand awareness and recognition as well as develop positive corporate image, Kudler fine foods can pursue different kinds of strategies.

Kudler can regularly distribute press release pertaining to new developments in the company, such as information about new product launch. It will help in creating buzz about the company's new launch and will make people aware about the new offerings of the company.

Similarly, Kudler can utilize various media channels such as electronic and print media, internet, etc. to create customized advertising and promotion campaigs. The distribution of strategies among the various ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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