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Public Relations and Consumer Focused Marketing

"In consumer focused marketing it is the consumer that drives the entire working force behind the product. Consumer focused marketing managers must know exactly who their customers are and what segments of the market they fit into." (Best Knowledge, 2010). Although both entities possess different aspects of PR, the similarities of the two are unmistakable.

The differences of PR and consumer focused marketing is that PR covers a multitude of different responsibilities from an organizational perspective which may include; issuing press releases, press conferences and taking on the task as the organizational spokesperson, whereas consumer focused marketing only focuses on product launching, product positioning and repositioning within the marketplace.

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Public relations (PR) and consumer-focused marketing are similar in a lot of ways; both entities enhance organizational functioning by adapting to a changing environment and identifying current trends. PR and consumer focused marketing possess the same characteristics that aligns with the fundamentals of a comprehensive needs assessment. PR's focal point of concern is to "enlighten, educate, emancipate, ...

Solution Summary

The differences of PR and consumer focused marketing is that PR covers a multitude of different responsibilities from an organizational perspective which may include; issuing press releases, press conferences and taking on the task as the organizational spokesperson, whereas consumer focused marketing only focuses on product launching, product positioning and repositioning within the marketplace.

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