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Functions of Public Relations.

Explain the organizational and societal functions of PR. You must use at least one credible, external source (e.g. professional organization, textbook, journal articles, etc). Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications. For that organization, explain how you would address both the organizational and societal audiences.

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Public Relations Functions

Public relations play an important part in today's corporate world as well for governmental and public figures. With the speed of communication, complex business structures and ethical concerns in the business world, the public can easily be influenced negatively towards a company or public figure. The employment of public relations meets this need of establishing and maintaining a positive relationship between the organization and its intended public as well its stakeholders and employees. Theoretically, there are two ways to describe an organization; one is in terms of its organization functions and the other, its societal approach to organization's functions. Public relations functions can be identified as either societal or organizational function. However, there is some theory that certain functions which cannot be grouped exclusively in either one of those two functions and in fact, certain functions can fit into both categories. The following sections will identify public relations functions, their function classification and evaluate the similarities and differences among these functions.

According to Public Relations Society of America's (PRSA) website, the assembly of public relations professionals has agreed to adopt the definition to be "public relations helps an organization and its publics adapt mutually to each other." In order for public relations specialists successfully execute this; they need to understand the attitudes and concerns of its intended public (both internal and external) including employees, consumer and other various groups that they consider the target of the public relations activity. PR specialists handle organizational functions which are defined to be functions "whose purpose is building relations with organizational stakeholders" (Bronn, 2000). Organizational functions such as media relations, publicity, employee relations, investor relations, community relations, consumer relations and ...

Solution Summary

Organizational and societal functions of PR are discussed. an issue within an organization that would have both organizational and societal implications are identified.

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