Purchase Solution

Proactive and Reactive PR

Not what you're looking for?

Ask Custom Question

Analyze the similarities and differences between proactive and reactive PR.

Purchase this Solution
Solution Summary

Analyze the similarities and differences between proactive and reactive PR.

Solution Preview

Proactive PR consists of activities intended to project a favorable image of the firm based on the company's marketing objectives whereas reactive PR consists of activities in response to a negative occurrence involving the company. For exampe, crisis management activities are examples of reactive PR which are undertaken to help company recover from crisis.

source: http://www.usouthal.edu/mcob/ikhan/index_files/Class_Material/MKT.320/2006-2007/320%20Chapter%2013%20Advertising.ppt.

Even though the aim of both of both the types of PR is to develop a positive favorable image of the company, Proactive PR aims is much better ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Learning Lean

This quiz will help you understand the basic concepts of Lean.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Operations Management

This quiz tests a student's knowledge about Operations Management

Motivation

This tests some key elements of major motivation theories.

View More Free Quizzes
Related BrainMass Solutions

  • Managing a Crisis Using PR - Simulation Summary

    This question deals with a set of five questions based on PR, proactive and reactive planning. It is answered in around 800 words with proper references and follows APA citation style

  • crisis management

    128410 Public Relations What does proactive planning mean? When do you need a proactive crisis management plan? When do you utilize reactive crisis management? What role does PR play in reactive crisis management?

  • "Managing a Crisis Using PR"

    When do you need a proactive crisis management plan? e. When do you utilize reactive crisis management? What role does PR play in reactive crisis management? What does proactive planning mean?

  • Public relations questions

    Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning? Why should an organization be concerned with both proactive and reactive crisis management? 3.

  • Proactive and Reactive Crisis Management

    259898 Public Relations: Proactive and Reactive crisis management 1. Why should an organization be concerned with both proactive and reactive crisis management? 2.

  • Public Relations: Managing a Crisis Using PR Simulation Summary

    o When do you need a proactive crisis management plan? o When do you utilize reactive crisis management? What role does PR play in reactive crisis management? **Format according to APA standards & provide all references used.

  • Crisis in an Organization and Communication

    Proactive PR is offensive, opportunity seeking and a method to communicate a company or its brand's merits.

  • Organizational communication in a crisis situation

    Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning? Why should an organization be concerned with both proactive and reactive crisis management?

  • Interviewing a PR Professional

    And when do you utilize reactive crisis management? Describe the impact of positive and negative PR in daily life and provide at least two examples. Please find attached solution document.

View More Related Solutions