Comparing and Contrasting Definitions of Public Relations
Not what you're looking for?
- Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, text books, and so forth.
- Compare and contrast these definitions in your paper.
- Explain why you think there are so many different definitions of PR.
APA standards.
Purchase this Solution
Solution Summary
This solution compares and contrasts definitions of public relations.
Solution Preview
Public Relation
Public Relation Definitions
According to Public Relations Society of America, "Public relations help an organization and its publics adapt mutually to each other."
(Source: Public Relations Society of America, 2010).
According to James Grunig and Todd Hunt," Public relation refers to the management of communication between an organization and its publics."
(Source: Banks, 2000).
According to Philip kotler, "Public relations include communications directed internally to employees of the company or externally to consumers, others firms, the government, and media.
(Source: Kotler, Keller, Koshy & Jha, 2009).
According to my personal opinion, "Public Relation can define as the connection with public that are made by organization to sale the products and services and increase the revenue of firm as well as enhance firm's image among the public.
Compare and Contrast
Definition which is given by "Public Relations Society of America" concentrates on the public and organization. Organization is refers to businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges, religious groups and other societal institutions. In another context Public refers to stakeholders of the company such as employees, members, customers, local communities, shareholders and other institutions, and with society at large. Public relation is ...
Purchase this Solution
Free BrainMass Quizzes
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.