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Public Relations in Marketing

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Explain why a company uses public relations to promote a company's image. If you work in a marketing department for a company, how will you plan for public relations and publicity?

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Solution Summary

This solution explains why a company uses public relations to promote a company's image. It also gives suggestions for public relations and publicity. References included.

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A company uses public relations to promote because it draws attention to a brand, builds a brand, and helps a brand build momentum. With public relations, a company can use social networking, monitor word of mouth, and utilize journalists and bloggers to get the word out about the company or brand. Consumers tend to believe public relations more than advertising because the information is thought to be coming from an impartial third party. Generating buzz about a product is helpful in driving sales.

In order to plan for public relations and publicity, as a marketing executive, you must first plant the seed. This is easy should you have a ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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