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Why a Company Uses Public Relations to Promote Company Image

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Why would a company use public relations to promote a company's image? How would a marketing department plan for public relations and publicity?

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THis solution outlines why a company would use public relations to promote a company's image, and how a marketing department would plan for public relations and publicity. It includes links and examples.

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A company might use a public relations firm to promote a company's image in the event the company has had a misstep ( for example, a product recall like tainted Tylenol, or BP's oil spill or Toyota's stuck gas pedals). In this case the public relations would promote the company, highlighting the good it does, or the trust consumers have exhibited in the company for years. An example of a company using public relations is to be pro-active in promoting a company's image would be Target's community ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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