Explore BrainMass

Explore BrainMass

    Why a Company Uses Public Relations to Promote Company Image

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Why would a company use public relations to promote a company's image? How would a marketing department plan for public relations and publicity?

    © BrainMass Inc. brainmass.com June 4, 2020, 1:37 am ad1c9bdddf
    https://brainmass.com/business/marketing/why-a-company-uses-public-relations-to-promote-company-image-410461

    Solution Preview

    A company might use a public relations firm to promote a company's image in the event the company has had a misstep ( for example, a product recall like tainted Tylenol, or BP's oil spill or Toyota's stuck gas pedals). In this case the public relations would promote the company, highlighting the good it does, or the trust consumers have exhibited in the company for years. An example of a company using public relations is to be pro-active in promoting a company's image would be Target's community ...

    Solution Summary

    THis solution outlines why a company would use public relations to promote a company's image, and how a marketing department would plan for public relations and publicity. It includes links and examples.

    $2.19

    ADVERTISEMENT